Bulk mailing is the delivery of advertising material to recipients of email. The delivery of advertising mail forms a large and significant portion of the direct marketing industry. Many people respond positively to direct mail advertising and find useful goods and services on offer. We offer bulk mailing solution to targeted people through a registered databases
Advantages for marketers include the following :
- Targeting : Historically, the most important aspect of direct mail was its ability to precisely target previous customers. For many industries, including publishing and non-profit organizations, direct mail is the chief means of acquiring new customers, subscribers, or donors.
- Personalization : Direct mail can address the customers personally and be tailored to their needs based on previous transactions and gathered data.
- Optimization : Because of its direct accountability, direct mail can be tested to find the best list; the best offer; the best creative treatment (writing or design); the best timing (and many other factors).
- Analysis : The bulk mailing is large enough to allow statistical analyses. These enable better selection of offers and lists for future mailings. Another analysis performed on direct mail campaigns is Return On Investment (ROI) or an incremental Return on Investment, looking at the behavior of those who received the campaign vs those who did not. Without a positive ROI, a marketer should make changes to the program in order to improve results in the next round.
- Accumulation : Responses (and non-responses) can be added to the database, allowing future mailings to be better targeted.
How it Helps the marketers :
- Efficient use of advertising money
- Highly selective, targeted and personalized
- High quality reproduction
- Response easily measured
- Return on investment (ROI) relatively predictable based on past performance
- Can be designed with information or entertainment value to recipient, improving customer loyalty
It has a lot of features like :
- Creation of mailing list for group of recipients
- Subscription to your mailing lists via confirmed opt in, double opt in or via e mail
- Un-subscription with one click, optional with confirmation query and un-subscribe confirmation by e mail
- Templates for opt in forms and opt out forms for the website
- Search for recipients by every saved criteria -Import wizard to upload existing data
- Export wizard to download selected profile data
- individual archive of previously sent mailings
- Blacklist to exclude e mail addresses
- Definition of target groups based on any attribute of the recipient profile or a combination of attributes
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