Cloud computing continues to transform the way organizations are doing business, proving to be a transformative innovation for many enterprises. Cloud is recognized as facilitating “speed-to-market” – and for its ability to drive business agility. This is because the cloud supports rapid experimentation and innovation by allowing companies to quickly try and even adopt new solutions without significant up-front costs. The Cloud can be a highly agile wrapper around different systems, different behaviour and bringing it all together in an engagement cycle. By changing the way people interact with technology, the cloud enables new forms of consumer engagement, expand collaboration across the value chain and bring innovation to companies’ core business models.